Come and visit our Pop-up 19 April 2018
We're delighted to be opening a Taste of Shetland Pop-up to showcase Shetland's great food and drink
Marian Armitage, Chair of Shetland Food and Drink, says: "We have had such interest in Taste of Shetland from locals and visitors alike that we wanted to find a way to engage with more people this summer. We are delighted to have the support of the Shetland Fish Producers’ Organisation, the Scottish Salmon Producers’ Organisation and Seafood Shetland, a trio of sponsors who have been involved since the project’s inception. Without the involvement of our sponsors this project just wouldn’t have been possible and we are extremely grateful for their support.
“Our members are keen to profile their businesses and sell more, so a Pop-Up seemed the obvious thing to do. We will be proudly promoting all our member businesses, as well as selling their produce. With a venture like this, it is hoped greater demand will be created for every premises which sells locally-produced food. We want to raise awareness of what’s available to buy across Shetland.”
The Pop-up will be at the North end of Commercial Street, opposite C’est la Vie, Lerwick’s newest cafe and next to The Fort fish and chip shop. Part of the Harry’s store site, the unit is currently being adapted by the Harry’s team to make it self-contained.
Jill Franklin, Manager, Shetland Food and Drink, adds: “This will be the first showcase of locally-produced food and drink on the Street and we are eager to see the response. This project is essentially a pilot, to see what is possible on the Street, and our sponsors were excited by the idea from day one. The Pop-Up has the opportunity to raise the profile of both local produce and the outlets from which it is available across Shetland. We will be aiming to create a vibrant customer experience, with changing produce and regular tastings, so that there are plenty of reasons for Shetland folk and visitors alike to come to visit us.”
Selina-May Miller and Kellie Naulls have been appointed as part-time Co-ordinators, working alongside Jill Franklin on the project. Event organiser Selina-May, currently part of the Living Lerwick team, was part of the team behind Wool Week, and Kellie was latterly the North Isles Tourism Officer, for Unst, Yell and Fetlar.
Representing the trio of sponsors, Brian Isbister, Chief Executive of the Shetland Fish Producers' Organisation, says:
“The food and drinks industry in Shetland is bigger than any other industry in these islands, exceeding the value of oil, gas, agriculture, and tourism combined. Despite that, there has been no showcase for locally-produced food and drink on Commercial Street. Shetland Food and Drink have made great progress since their launch in November and, as three of the biggest organisations in the industry, we are delighted to be supporting them with this project. Shetland needs to make the most of the potential of our industry, so a project which brings locally-produced food and drink centre stage has to be a good thing.”
The Pop-Up will be open from 11am to 3pm, Monday to Saturday from 1 May and will close at the end of the summer. Information and updates about the schedule of tastings and produce available will be posted on www.tasteofshetland.com and on Taste of Shetland’s Facebook, Twitter and Instagram feeds.