Sound Service Station is a large convenience store and fuel station situated on Lerwick's South Road. It has been in business for more than four decades. Jordan and Gemma Thomason took it over in March 2016, and it has quickly become much more than just another shop. They embarked on their business venture with the mission of supplying as large a range of local produce as they possibly could.
They are staunch believers that local is best. They stock local bread, biscuits, cakes, eggs, fruit and veg, dairy products, craft and confectionery, hand made local soap, a range of dry goods from Scoop Wholefoods, Shetland fish, local beers and spirits - you name it, they have it. They were one of the first companies to sign up for the new Shetland Farm Dairies glass-bottle milk refill stations. Their most recent addition to the business is their own in-house artisan butchery.
The Sound Butcher, under skilled master butcher Jay Joubert, opened in 2020. Their aim is to supply customers with locally produced, premium quality, Shetland meat - expertly butchered. They sell a range of their own freshly butchered meats, cooked meats, ready to cook prepared dishes and cured meats. They have launched a first for the local market - Shetland Biltong.
Jay, originally from South Africa, has been perfecting this product for some time now. Using Shetland’s fabulous meat to produce something a bit different. Biltong is a dry-cured meat snack, common in many countries across southern Africa, but a first for Shetland. They hope to market it well beyond Shetland in the near future.
The whole company ethos has always been community minded, supporting as many local producers and makers as possible with their ever expanding range of stock. Their service standards are as important to them as their product range. During the pandemic they pivoted hard to support local people, delivering ‘the aerents’ to a wide catchment area, working day and night to keep the shelves stocked and people safe and well-fed. So much so that they were awarded a VAS Community Spirit Award in 2020.