Iceland food tourism learning journey

25 February 2020

Two representatives of Shetland Food and Drink are undertaking a three day tour of Iceland from Monday to bring food tourism learning back home.

Owner of Island Fish Shetland, John Martin Tulloch, and Shetland Food and Drink manager, Claire White, have been selected by Seafood Scotland as food tourism learning journey delegates in a competitive application process. 


John Martin and Claire will join nine other seafood sector participants from across Scotland in visiting Akureyri, Siglufjörður, Stykkisholmur and Reykjavik. 


Attractions en route include a fish factory serving fermented shark, an inn specialising in Icelandic lamb, a herring museum, a brewery and beer spa, a tannery and a viking sushi boat tour.


The trip is intended to show how a different country is developing business towards food tourism, and to inspire thought on how domestic companies might take home some of the £1 billion growth opportunity identified through the Scottish Food Tourism Strategy. 


John Martin Tulloch said: "I'm excited to be part of a team of like-minded individuals who have been chosen to attend, and I'm looking forward to sharing learning on return to Shetland."


Claire White added: "This will be my fourth visit to Iceland, a place which feels similar to Shetland in many ways. It will be good to focus on the culinary offering this time round, and to be inspired by a country which has fully developed its tourism potential".






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