Owner of Island Fish Shetland, John Martin Tulloch, and Shetland Food and Drink manager, Claire White, have been selected by Seafood Scotland as food tourism learning journey delegates in a competitive application process.
John Martin and Claire will join nine other seafood sector participants from across Scotland in visiting Akureyri, Siglufjörður, Stykkisholmur and Reykjavik.
Attractions en route include a fish factory serving fermented shark, an inn specialising in Icelandic lamb, a herring museum, a brewery and beer spa, a tannery and a viking sushi boat tour.
The trip is intended to show how a different country is developing business towards food tourism, and to inspire thought on how domestic companies might take home some of the £1 billion growth opportunity identified through the Scottish Food Tourism Strategy.
John Martin Tulloch said: "I'm excited to be part of a team of like-minded individuals who have been chosen to attend, and I'm looking forward to sharing learning on return to Shetland."
Claire White added: "This will be my fourth visit to Iceland, a place which feels similar to Shetland in many ways. It will be good to focus on the culinary offering this time round, and to be inspired by a country which has fully developed its tourism potential".
