Local Provenance Scheme

14 October 2019

The rich, productive waters around Shetland provide a bountiful harvest of seafood. This includes locally farmed salmon and mussels, and wild caught fish and shellfish. To acknowledge the use of this quality seafood Shetland Food and Drink (SFAD) wish to introduce a Local Seafood Provenance Scheme to celebrate its use within the isles.

The idea is to have local producers, processors, restaurants and eateries promoting their use of local seafood by prominently displaying a sticker, especially designed, which celebrates the use of local seafood on their premises. This will ensure customers can be guaranteed they are purchasing local seafood.

Fresh Shetland Fish

In addition, eateries are asked to acknowledge when local seafood features on their menu. The logo can also be used on social media along side dishes produced using local seafood.

The Scheme is freely available to members of SFAD.  To sign up all we expect local businesses to agree to is:
 Display the Scheme logo in a prominent position in their premises
 Use local seafood in all fish/shellfish produce sold by their business
 Clearly identify the use of local seafood on menu/products
 Support local businesses by complying with the payment terms set at the time of sourcing
seafood

Fresh Shetland Fish

Anyone signing up will also have their business advertised on marketing materials showing where in Shetland local seafood can be purchased. This will be distributed to locals and tourists throughout Shetland free of charge. The leaflet is expected to be ready in early 2020 as more businesses adopt the scheme.

Please get in touch if we can provide more help or advice to enable you to take part in this
exciting scheme to promote our local seafood, benefitting everyone involved.

Money for this project has come from Seafish with the aim to promote the use of local seafood in Shetland with support from Shetland Fishermen, Seafood Shetland, Shetland Shellfish Management Organisation and Scottish Salmon Producers Organisation.

Local Seafood Scheme

Please get in touch if we can provide more help or advice to enable you to take part in this exciting scheme to promote our local seafood, benefitting everyone involved.

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