Work begins this week on defining the scheme objectives and developing it to meet the needs of consumers and Shetland Food and Drink member businesses. A pilot of the scheme will commence this summer, with full roll-out of the project expected by 2023.
Manager of Shetland Food and Drink, Claire White, said: "This initiative is one which has been suggested by members, and is a direct response to the 2019 Shetland Visitor Survey. One of the two main improvements suggested by visitors was more choice/availability and better quality of food and drink options. With specialist help from SAOS, we're hopeful of developing a scheme which is useful for businesses and consumers alike."
Membership of Shetland Food and Drink Limited is open to all local businesses and organisations. Any member wishing to appear in the Shetland Food and Drink Guide 2021 should sign up by 28th February. Membership benefits, fees and joining instructions are available here.