From field to plate - celebrating Shetland’s outstanding Meat. The heathery hills, our lush green fields brimming with wildflowers, the shorelines scattered with seaweed and salt beaten wild herbs growing on clifftops. Our unique landscape, and the crofters who work it, is what gives Shetland reared meat its quality and character. To borrow a term from the wine industry, in Shetlands meat you can taste the “terroir” (the flavour of the environment where it is produced).